February 22, 2025
The restaurant chain Hooters is bankrupt and seeking legal protection.
The article points out that prosperity seemed inevitable for Hooters, which owns the young male market by providing wings, beer, and hot chicks scantily clad.
Author Ward Clark is puzzled by this failure but I'm not; I remember multiple lawsuits against the chain for "discrimination" in their hiring practices, and Hooters was forced to pay big bucks out over the matter(as a result of a 1997 lawsuit) And while a judge ruled they could continue hiring just women they buckled to pressure and started hiring male servers. And they had to settle a discrimination suit brought by "women of color" who worked for the chain in a lawsuit last year. Also last year some dude in a skirt sued Hooters for hiring discrimination.
All of this adds up.
Hooters is in a tricky position; the religious Right doesn't like them because they consider what they are doing immoral and the Left hates them because they are "sexist" and "agist" and "lookist" and "ableist" and all the other ists. So they take a beating.
I've been in Hooters in bygone days; the girls are dressed no worse than you would see at a beach, more modestly actually, and the food is good. The girls are flirty - it's how they make money - but there is nothing overtly sexual about them (or didn't used to be anyway.) They would often sit down with a group of guys and talk for a while.
But they were bucking a long term trend in society; wokeness made places like Hooters taboo, and nobody was going to show up if the waitresses looked like they had been whacked with an ugly stick or were dudes in dresses. So it had to go.
And of course the pandemic put the squeeze on them.
But if they weather this they should bounce back (until the Democrats retake power, that is).
Hooters should be a cautionary tale about the power of goernment and the Wokeratti to wreck whole companies and put people out of work. They are looters of commerce, thwarting what the People want because they want to impose their own new morality.
Posted by: Timothy Birdnow at
11:25 AM
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Posted by: Dana Mathewson at February 23, 2025 12:16 AM (aTfFy)
To show you how tame Hooters actually is there was one in St. Louis Union Station - a very family oriented place - back when that was still a mall/entertainment place. (It's now a agiant aquarium.) It had excellent wings.
Posted by: Timothy Birdnow at February 23, 2025 10:08 AM (kjxWF)
Posted by: Dana Mathewson at February 23, 2025 11:36 PM (aTfFy)
What would frequently happen there is, if there was a group of guys, the waitresses would sit down at the table and flirt. Nobody else did anything like that. The waitresses were usually good about realizing who wanted them to hang out and who didn't. But they got good tips (and doubtlessly got lots of dates) by doing that.
Posted by: Timothy Birdnow at February 24, 2025 09:17 AM (e2feM)
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