January 27, 2020

The Leftward Movement of Corporations

Timothy Birdnow

Not content with having a Hildabot liberal as CEO, Starbucks - the company that wanted to harangue customers about race when they were purchasing coffee - has hired a black woman with a record of anti-white male rhetoric.

From Daily Political News:

Schultz stepped down as CEO in 2017, but still remains the executive chairman. Starbucks finally found his replacement, however, when they announced that Rosalind Brewer would serve as the new CEO of Starbucks. Brewer served as CEO of Sam’s Club until earlier this year.

It was an announcement hailed by many in the business community, but not all, as Brewer has a history of controversial statements. In particular, it appears she gets triggered by the sight of white guys in board rooms.

It all goes back to an interview she gave CNN in 2015, in which she seemed to have a problem with too many white men in corporate America.

The Washington Post reported on a particular exchange in the interview. CNN’s Poppy Harlow asked Rosalind Brewer about what it would take to see more women at the top of corporate America. Brewer answered.

"My executive team is very diverse, and I make that a priority,” she told Harlow. "I demand it of my team and within the structure. And then, every now and then, you have to nudge your partners, and you have to speak up and speak out. And I try to use my platform for that. … I try to set an example. I try to mentor many women inside my company and outside the company because I think it’s important.

"And I talk to my suppliers about it. Just today we met with a supplier, and the entire other side of the table was all Caucasian males. That was interesting. I decided not to talk about it directly with [the supplier’s] folks in the room because there were actually no females, like, levels down. So I’m going to place a call to him.”

She called her supplier out on national news.

First, "diversity" doesn't amount to a hill of beans. What fundamental value is there in "diversity" to help sell coffee?  Talent and experience are more important than skin color.  I seem to remember Martin Luther King sought a nation that judged people on the content of their character, not the color of their skin, but here we have skin color being a determinant in hiring and promoting.

Second, how does this serve the stockholders?  Expensive coffee isn't going to sell any better because you have more minorities in the business. Investors care only about one color - green.

Corporate America is voluntarily surrendering profits for social street cred. Why? Who is pushing this? 

This new CEO is going to double down on "wokeness" at the expense of investors. Yet she's there anyway.

Again, I want to know why.  If this were an aberration in corporate America, one person pushing her personal beliefs and a company tolerating it because she made money that would be one thing, but most of corporate America is on board with "social justice" despite there being no economic reason to do so. There is someone, some thing pushing this in spite of profits.  Something corporate America is more afraid of than the stockholders, or their customers.

I would like to know who or what that is.

Even Chick-fil-A, the supposedly Christian and "conservative" company is on board with much of this. They have a vice president of corporate social responsibility and they were supporting religious groups. But  they have cut off funding to the Salvation Army but continue funding other groups. And by other groups we mean liberals.

Granted, they took a beating earlier by activist groups, but then sales increased from normal people.  So why toss normals under the bus?

Chick-fil-A had a legitimate reason to do this; they were being boycotted. But they had friends, and many people consumed their product based on their principles. But the activists won.

Why?  How do they have the money to strangle a major corporation?

Something is rotten in the State of Denmark, if you ask me.

Posted by: Timothy Birdnow at 04:37 PM | Comments (8) | Add Comment
Post contains 691 words, total size 5 kb.

1 Not only in Denmark. Probably in Norway and Sweden too.
I don't go to Starbucks. No, I'm not virtue-signalling, I'm saying I don't drink sweet milk. I have a Keurig at home (yes, I know, environmentally bad) and I buy mostly Green Mountain Dark Magic to feed the thing. In other words, kick-ass. And drink it black.

Speaking of corporate "diversity," my car insurance guy, who has been a personal friend longer than he's been my insurance guy, was telling us a few years ago about a group meeting he was forced to attend, to introduce the brand new district rep, and she was kind of a Moochie Obama type, and was making noise about new initiatives to make the brand more visible (we're talking State Farm here, and they're pretty visible already) -- and it was apparent she hadn't gotten her position through hard work and ability. She said something about "We need to be as recognizable as MacDonald's (Sic)." To which my friend, with all the chutzpah of having been a top producer for the last twenty years entitled him, interjected "Excuse me, Ma'am, do you mean as in Old MacDonald's Farm?" Person at her right hand explained to her who he was, and she barely refrained from throwing a tantrum. It was then my friend began to entertain thoughts of retirement.

Posted by: Dana Mathewson at January 27, 2020 10:04 PM (ten4B)

2 I don't go to Starbucks either; I was never impressed with them, and I see no reason to hand over a lot of money when I can brew coffee that is more to my liking at home.

As to the "make State Farm as recognizable as MacDonalds, old farm reference aside, doesn't she know the difference between a fast food restaurant beloved by children and the dull, dull world of insurance?  People choose to go to McDonalds because they like ti. They buy car insurance because they have to. You aren't going to get the same brand recognition because people don't want to think about insurance. It's boring, and when you need it you wish you did not. McDonalds is fun and people look forward to going there for a meal that is more of a treat - and a heart attack waiting to happen, perhaps, but that adds to the enjoyment.

This woman clearly is a business school grad without adequate life experience. If she had she would have known that it takes a completely different approach to sell these two products. She thinks they are all the same, just widgets to be marketed.

No wonder so much advertising on television is absolute drivel.

Posted by: Timothy Birdnow at January 28, 2020 07:06 AM (EkXGF)

3 Yes to all that. But as far as brand visibility, I can tell you that around here, if you drive down one of the main streets of a decent-sized city (and they are all cities in Minnesota; even a municipality counting 150 citizens in its official population), you are apt to see almost as many billboards (small sized ones, of course) for State Farm agents as you are for a Mickey D's store. I can't swear for the towns with only two or three hundred people -- there, you probably have a State Farm agent but have to go a few miles to get your burger and fries.

Posted by: Dana Mathewson at January 28, 2020 03:55 PM (pUntP)

4 I've been buying my coffee at Peet's for years. Makes Starbucks taste like burnt rubber.

Posted by: Bill H at January 28, 2020 04:53 PM (vMiSr)

5 Dana, I guess with all dem Svedes up thar they like the idea of a STATE farm!  They always were a collectivist lot.

Posted by: Timothy Birdnow at January 29, 2020 07:11 AM (Dzyvy)

6 I hear ya, Bill; Peets is WAY better than Starbucks.

Posted by: Timothy Birdnow at January 29, 2020 07:12 AM (Dzyvy)

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