Timothy Birdnow

Cracker Barrell finally fires that woke woman CEO who attempted to castrate the brand.

Took 'em long enough.

As readers may remember this woman had the absolutely terrible idea o trying to "modernize" the company that made it's fame on nostalgia and great country cooking. The fact that an old white man was their mascot seemed to trigger Ms. Masino, as did the old fashioned decor in the restaurant, which she sought to replace with trash modern.

Any idiot should have seen this was a terrible idea; the very appeal of Cracker Barrell is it is a throwback to a bygone era, a piece of nostalgia. And that included the food, which was good and in large portions.

Under Masino the quality and portion sizes had been dropping like a stone. I remember the old days at CB; I could barely carry my stomach out with me afterward. Last time I ae there I was, well, full but not that much and this while I eat a lot less than I used to. And the food just didn't taste as good; it was clear they had cut the quality of it.

As is typical of liberals she thought the fix was to change the cosmetics. Liberals never can admit it is their core assumptions that are wrong.

I'm not sure about her reasoning but clearly it dovetailed with modern DEI. She seemed to believe a country image with an old white dude mascot (Uncle Hershel) was "racist" and "sexist" and probably "homophobic" and so these symbols of white patriarchal supremacy had to be eliminated to bring CB into the future.

The public rebelled and they showed their displeasure by going to Bob Evans (or Dennys). Yet, in our thoroughly modern fashion, the corporation kept her as CEO despite the obvious failure of her scheme. That is how deeply the tentacles of DEI have penetrated our corporate culture.

So they finally fired this woman and she's only going to be around for a few months to aid the transition. That is unusual and shows the board realized how desperate the situation had become.

Go woke go broke!

While I don't like to see someone lose their livelihood I do think it necessary that people who put their ideology ahead of the company interest (or societal interest) need to be publicly punished to discourage other activists from pulling this.

This woman should never have been at so lofty a position in the first place. But then, I never could figure out how many of the people who end up in such top positions do it. Mostly they are brown-nosing manipulators who climb over the corpses of more capable people. In Dante's Inferno they wil wind up in the pit of flatterers and seducers.

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