Go woke, go broke.

This week, Toyota announced that it will end its massive sponsorship deal with the International Olympic Committee (IOC) after the 2024 Paris Olympics.

Toyota, Samsung, HomeDepot, Bridgestone, Panasonic and 4 other companies withdrew their sponsorships of the games after the controversial opening ceremony.

Toyota’s decision comes amidst concerns about how the sponsorship money was utilized by the IOC. Toyota’s contract, valued at $835 million, covered four Olympic Games starting from the 2018 Pyeongchang Winter Olympics through to the upcoming Paris Games.

McDonald’s ended their "top level” sponsorship and telecommunicati ons provider C Spire also said it was pulling all of its advertising from the Olympics as a result of the scene.

The "creative” director for the Olympics had a $150 million budget for the debacle he produced.

1   And American tax payers will somehow make up the difference.

2 No doubt true Mike. We get stuck with the check every  damned time.

3 After what's going on there now, I really hope they do go broke -- hard and fast.

4 I do too Dana, but then I've always hated the Olympics. It's my fondest dream to sneak up during  the torch procession and snuff it out! My niece doesn't like the Olympics either and when we get together we plot to extinguish the torch!

Ah, a man can dream...

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