June 19, 2023
Anheuser Busch had a management problem in not immediately recognizing that the low level brand manager was out of her mind and altogether likely to create a p.r. disaster for the company if given free rein. A lot of corporations in America being hyper large as they are, are mismanaged in this way but their scale masks the errors most of the time.
Tim adds:
Anheuser Busch had a management problem in not immediately recognizing that the low level brand manager was out of her mind and altogether likely to create a p.r. disaster for the company if given free rein. A lot of corporations in America being hyper large as they are, are mismanaged in this way but their scale masks the errors most of the time.
A couple of points here:
Anheuser Busch was known as "gay friendly" for decades and has been a heavy promoter of all things sexually deviant. This wasn't new. But they didn't go quite so public with their advertising before now. It was just acknowledging what they had always been about.
Second, my brother works for A-B and he told me before this broke that Bud Lite sales were dropping faster than Bill Clinton's trousers in a motel room. A-B no doubt figured it was worth taking this shot now; buy good will with the wokeratti.
He also said they thought it would blow over after a week or two. They knew there would be trouble but didn't foresee the amount of trouble. History was on their side too; companies have pulled this kind of thing for years on America and prosperity returned quickly.
I don't think A-B Inbev understood that since they are now a Belgian company, just part of a huge international conglomerate, the public would be ready to dump them for other brews. There are plenty of good beers out there, and ones less likely to insult their customer base.
I would remind everyone that transgendered people are just .5% of the population https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5227946/and thus do not make up a demographic that can support anything but a specialty item. Even the gay community is at most 7.2% https://www.statista.com/statistics/719674/american-adults-who-identify-as-homosexual-bisexual-or-transgender/ and that is probably a huge oversampling. It used to be just 3.5% as late as 2012. https://www.nbcnews.com/nbc-out/out-news/percentage-lgbtq-adults-us-doubled-decade-gallup-finds-rcna16556 It seems likely that much of this is observational bias; or the Wilder Effect; people telling pollsters what they want to hear.
So going for the trannnie market is a huge mistake. But they think it is "building for the future" as they think young people are all on board with cross-dressers.
There is no economic value to promoting this, despite what Mark Cuban says. https://www.forbes.com/sites/conormurray/2023/06/14/mark-cuban-calls-going-woke-good-business-and-conservatives-and-fellow-shark-kevin-oleary-bite-back/
America is now starting to fight back against this tail-wags-dog philosophy. And well it should.
Transgenderism (a misnomer; they are transsexuals, or more accurately cross-dressers) are mentally ill. There is no other way to describe it. It's like claiming you are Napoleon; you will be put in the Haha Hotel if you walk around dressed like the Emperor and tell everyone you rule France. But if you say "I'm a pretty, pretty girl" when in fact you are a 46 year old truck driver you are nuts.
And the puberty blockers and surgery do not help with this delusion. In fact, there is solid science showing trans "therapy" makes things worse. See
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3043071/
and https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4339405/
So corporations are now advertising the the insane? What is next; adult baby bottles and rectal thermometers for those with Infantilism? Maybe AB can promote nipples on their beer bottles for an easy drinking infantilist? Maybe they can give a free shovel to every necrophile who buys a case of Bud Lite? How about they brew a special beer that mixes well with, well, what copraphiles like to dine on?
Where does this insanity end?
Posted by: Timothy Birdnow at
10:23 AM
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