Timothy Birdnow

When a Bud just won't do...

I think Pabst is missing a great opportunity here; this is advertising gold! It's like a hoax where celebrities disappear and there is a claimed demand for ransom when they are faking it just to get publicity. Only it really happened.

The company should be crowing about how thieves aren't stealing Bud Lite or Coors or even craft beers - the want PBR! It's a marketing wet dream.

Interestingly enough the beer was stolen from an Anheuser-Busch warehouse (not sure why it was there - A-B doesn't own Pabst) making it all the easier to make hay from this.

But A-B InBev cut a deal to contract brew Pabst after Coors-Molson turned them down. So I guess they wouldn't dare mock Budweiser with this theft, but they certainly could mock Coors/Molson. Coors Molson owns the iconic Miller brand as well.

It's time we start using anti-trust laws to break the foreign hold over our brewing industry. There are no major American beer brands not owned by foreign interests or conglomerations these days. A-B is owned by InBev, who are based overseas as well.

We need Ameican beer for American working folks! Joseph Coors ands Adolphus Busch are rolling over in their graves!

Even the pride of Texas, Lone Star Beer, is now an InBev product, being made by Anheuser Busch (which isn't that big a stretch since it was founded by Adolphus Busch and tasted like Budweiser used to taste before A-B got on their "drinkability" kick and watered the stuff down and made it more floral.) I haven't had Lone Star in years but I'll bet A-B did the same thing to it they did to their flagship beer. Toilet water and nothing more..

If we want manufacturing back in America it's time we took back our beer. Hippie micros are fine but in the end they aren't doing the job; we need traditional American lagers to be made by Americans on American soil with American owners.

At any rate this theft of beer presents a great opportunity for Pabst to sell more beer. I wonder if they see what a great chance they have here?

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