November 30, 2018
NFL player to promote US-Israeli relations in "My Cause My Cleats" campaign
From the article
"Baltimore Ravens defensive tackle Michael Pierce announced Wednesday that he'll be promoting fellowship between American Christians and the people of Israel when he hits the field this Sunday, as part of the NFL's third annual "My Cause My Cleat"Â initiative.
What are the details?
"Å“My Cause My Cleat"Â is an opportunity for NFL players to sport customized footwear during games on a chosen week each year, supporting nonprofit organizations close to their individual hearts.
More than 500 players will participate in the 2018 campaign, and afterward their bedazzled footwear will be auctioned off with 100 percent of the proceeds going to each designated cause they represent.
Pierce, 26, hopes that his promotion of Israel Collective will bring attention and donations to the 501(c)3 nonprofit dedicated to "building vibrant relationships between American Christians and the people of the Holy Land."
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