April 11, 2023
Bud Lite Bombing
Timothy Birdnow
Go woke go broke!
Bud Light Fiasco Tops $1 Billion In Losses – Investors Furious – –
newsoldj.com
Bud Lite was dying anyway, long before this fiasco.
Why? It was terrible beer.
People used to buy it up because it was lower in calories and they thought it healthier. But it was also lower in alcohol (which is how they kept it lower in calories) and you had to drink more of it. The flavor was bad; it had a kind of nasty undertaste.
There are so many other options now for low-cal beer and so many better beers on the market. The microbrew craze has elevated the public tastes. Gone are the days when an A-B can tout a beer with "drinkability" as the main selling point. People want a little flavor.
This especially was true after the pandemic, where people were stuck inside and had little to do but drink beer. They upped their game.
So woke AB Inbev hired some teenie bopper from Harvard to find a way to increase sales of a beer they are probably going to stop making and she comes up with marketing to "young" people, and by that she means to trannies (who make up just one half of one percent of the population) on the theory young people like trannies and will be drawn to bad beer as a result.
This works at woke universities but not in the real world.
Young people don't want Bud Lite. On the one hand it's considered blue collar and they have champagne tastes these days, and on the other it's old school, something their parents might drink (but not their grandparents; there is a resurgence of "heirloom" beers.) Bud lite is the equivalent of a compact disc; clean, fairly modern, but colorless and tasteless. The youths who drink beer want more.
And the rest of the beer drinking public will be turned off by this.
So this rather dim chick who is probably making half a million a year or more comes up with this staggeringly bad campaign to sell a bad product. And everyone - including her bosses - think it a good idea.
I'm glad this is costing AB Inbev dearly. I hope they learn their lesson. But they probably won't.
Anheuser Busch has always been a woke company, ever since it became a global powerhouse under the younger Busch. It supported the gay lifestyle and gay marriage well before that was trendy. And they haven't made good beer in decades. Budweiser used to be a good beer; flavorful and worth drinking. Now it's basically colored water with some fruitiness. And that's the flagship.
I used to rather like Red Wolf from them too. Haven't had it in decades though.
Now is the time for some other big brewer to strike. I'd like to see one of the older breweries move to take the market. Coors would be my choice (although they've gone woke too; the old days of the conservative Joseph Coors are long gone.) I have always liked Hamms, which is made by Miller now, alas.
I was listening to the radio and a local conservative talk host was saying he drinks Stag. I would have to be truly desperate to touch that, and even not then. Stag tastes like toilet water run through a filthy athletic shoe, then dirty socks and underpants were soaked in it tea-bag fashion. The worst beer ever made, in my opinion. It was a local product once; the Stag Brewing Company was based in Belleville Illinois, just outside of St. Louis, but so what? It's made in Milwaukee now by Pabst. Pabst is a far better beer.
Now I love a microbrew but sometimes it's nice to have a picnic beer, something cheap you don't mind spilling on a float trip or whatnot. Budweiser was always good for that. Hamms is good for that. Stag is good for spilling but not drinking.
My brother and his friends used to use Stag as an insult "you drink Stag!" was a popular insult among his high school friends.
At any rate, I would still drink Stag over Bud lite, especially now.
(If I had lots of money I would collect old recipe's for beers made in St. Louis and create an heirloom brewery which made all of the old, forgotten beers, like Hyde Park or Alpenbrau or Green Tree. Sam Adams was, after all, the defunct Koch Brewery beer of St. Louis, Mo. We need to remember these old brews and cherish them.)
At any rate, I'm glad AB is taking it in the shorts over this (or in this case taking it in the drag-queen pantsuit.)
Go woke go broke!
Bud Light Fiasco Tops $1 Billion In Losses – Investors Furious – –
newsoldj.com
Bud Lite was dying anyway, long before this fiasco.
Why? It was terrible beer.
People used to buy it up because it was lower in calories and they thought it healthier. But it was also lower in alcohol (which is how they kept it lower in calories) and you had to drink more of it. The flavor was bad; it had a kind of nasty undertaste.
There are so many other options now for low-cal beer and so many better beers on the market. The microbrew craze has elevated the public tastes. Gone are the days when an A-B can tout a beer with "drinkability" as the main selling point. People want a little flavor.
This especially was true after the pandemic, where people were stuck inside and had little to do but drink beer. They upped their game.
So woke AB Inbev hired some teenie bopper from Harvard to find a way to increase sales of a beer they are probably going to stop making and she comes up with marketing to "young" people, and by that she means to trannies (who make up just one half of one percent of the population) on the theory young people like trannies and will be drawn to bad beer as a result.
This works at woke universities but not in the real world.
Young people don't want Bud Lite. On the one hand it's considered blue collar and they have champagne tastes these days, and on the other it's old school, something their parents might drink (but not their grandparents; there is a resurgence of "heirloom" beers.) Bud lite is the equivalent of a compact disc; clean, fairly modern, but colorless and tasteless. The youths who drink beer want more.
And the rest of the beer drinking public will be turned off by this.
So this rather dim chick who is probably making half a million a year or more comes up with this staggeringly bad campaign to sell a bad product. And everyone - including her bosses - think it a good idea.
I'm glad this is costing AB Inbev dearly. I hope they learn their lesson. But they probably won't.
Anheuser Busch has always been a woke company, ever since it became a global powerhouse under the younger Busch. It supported the gay lifestyle and gay marriage well before that was trendy. And they haven't made good beer in decades. Budweiser used to be a good beer; flavorful and worth drinking. Now it's basically colored water with some fruitiness. And that's the flagship.
I used to rather like Red Wolf from them too. Haven't had it in decades though.
Now is the time for some other big brewer to strike. I'd like to see one of the older breweries move to take the market. Coors would be my choice (although they've gone woke too; the old days of the conservative Joseph Coors are long gone.) I have always liked Hamms, which is made by Miller now, alas.
I was listening to the radio and a local conservative talk host was saying he drinks Stag. I would have to be truly desperate to touch that, and even not then. Stag tastes like toilet water run through a filthy athletic shoe, then dirty socks and underpants were soaked in it tea-bag fashion. The worst beer ever made, in my opinion. It was a local product once; the Stag Brewing Company was based in Belleville Illinois, just outside of St. Louis, but so what? It's made in Milwaukee now by Pabst. Pabst is a far better beer.
Now I love a microbrew but sometimes it's nice to have a picnic beer, something cheap you don't mind spilling on a float trip or whatnot. Budweiser was always good for that. Hamms is good for that. Stag is good for spilling but not drinking.
My brother and his friends used to use Stag as an insult "you drink Stag!" was a popular insult among his high school friends.
At any rate, I would still drink Stag over Bud lite, especially now.
(If I had lots of money I would collect old recipe's for beers made in St. Louis and create an heirloom brewery which made all of the old, forgotten beers, like Hyde Park or Alpenbrau or Green Tree. Sam Adams was, after all, the defunct Koch Brewery beer of St. Louis, Mo. We need to remember these old brews and cherish them.)
At any rate, I'm glad AB is taking it in the shorts over this (or in this case taking it in the drag-queen pantsuit.)
Posted by: Timothy Birdnow at
10:57 AM
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1
It used to be we were stuck with the offerings of nationwide brewers, and it was all "heavy" beer. Schlitz, Blatz, Carlings, Pabst Blue Ribbon, Miller High Life, and of course Budweiser (ugh); all the standard "macrobrews." Not anymore. Craft beer abounds everywhere, from local product to nationally produced stuff that is really good. And most of it keeps free of politics. While sitting on our deck with my wife this afternoon, enjoying brisk breezes that kept the 80-degree temperatures at bay, I slowly ingested a bottle of Sierra Nevada Pale Ale, managing to keep it out of the sun (our deck faces west). Sierra is pretty much our "suds of choice" these days.
That strange creature who is in the process of revamping the Bud Lite world these days (the VP) sure has a tough row to hoe, and I must say that she impresses me as somebody who has probably never drunk more than two or three beers in her life -- and those being from a glass, as opposed to properly straight from a bottle, so she's proceeding with a great lack of knowledge of the product itself. Not that Bud Lite is real beer to begin with... Rather than trying to find a "spokesface" for the product, she'd do much better to improve the beer.
That strange creature who is in the process of revamping the Bud Lite world these days (the VP) sure has a tough row to hoe, and I must say that she impresses me as somebody who has probably never drunk more than two or three beers in her life -- and those being from a glass, as opposed to properly straight from a bottle, so she's proceeding with a great lack of knowledge of the product itself. Not that Bud Lite is real beer to begin with... Rather than trying to find a "spokesface" for the product, she'd do much better to improve the beer.
Posted by: Dana Mathewson at April 11, 2023 10:55 PM (KPMaG)
2
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3
Amen Dana!
At one time there were many breweries all over. St. Louis had over a hundred of them, most of which used the extensive cave system under the city - primarily Cherokee cave - as lagering cellars.
Prohibition ruined most of them, but many still came back and for a time were around. But AB and Falstaff squeezed the life out of all the little brewers and cornered the market. Falstaff, like AB products, began declining in quality and lost all their customers. I see that happening with AB now.
Falstaff and Greisedick and Lemp were all from the Lemp family, but the other two died. My dad said he had friends who were Griesedick fans and bought up dozens of cases of it when the brewery went under.
By the sixties they were all gone except AB and Stag, and Stag went under in the '70's.
So AB didn't have to put out a good product; just try to market it to foreigners. Oh, and when Major League Baseball denied them the name "Budweiser Statium" because it was too commercial they named it Busch stadium - then introduced Busch Beer a year later. It was wildly popular in St. Louis (and made using a digfferent formula than the Busch made for outstate, so was a bit better) but still a wtery, sweet beer that could fool nobody into thinking it was a craft brewed beer.
The microbrewing craze restored the balance, with a lot of new, small breweries. There are currently 65 breweries in the immediate St. Louis metropolitan area and more if you look at the greater region, and include the Illinois side of the river. There is plenty of good beer everywhere around here. I am particularly interested in the Stubborn German, a brewpup in Waterloo Illinois (just across the river from St. Louis). I highly recommend it.
At any rate there is no reason to spend money on thin, watery, tasteless product any longer. And people seem to have realized that the modest savings on calories from drinking a lite beer is not worth the lack of taste. I would add that AB also has promoted alternatives to beer, like seltzer, which sell to the foo-foo drinking crowd in place of Bud Lite.
AB had too many lines doing the same thing. They had Budweiser, Bud Lite, Bud Lite Lime, Bud Select, Busch, Busch lite, Michelob, Michelob Lite, Michelob Select, now Michelob Golden and Golden Lite, Natural Lite, etc. All lite beers, all weak, low alpha acid ratings, little in the way of malt. They saturated the market in weak, watery stuff. And they raised prices to levels that just weren't worth it. They believed marketing would carry the day as it had.
But it only worked when there was little competition. How hard is it to capture market share when you have only two or three competitors?
And Coors was not allowed east of the Rockies for decades, plus it was under a union boycott.
AB's answer to the micro brewing craze was to put out Stella Artois and other "bridge" beers that were aimed at the novice craft drinkiers.
Yes, this chick's job was daunting. But her product is just bad and I rather doubt she even knows that.
As you say Dana, she probably only drinks one or two of them at any time.
On a side note AB is one of the most powerful companies in the city of St. Louis and they demand that the city water works put out water to their standards so they can just run water straight from the tap into the brew kettles. This is a great thing for us here; it means we have some of the best water in the country! Our treatment plant is second to none here. And they pull water out of the Mississippi river, that filthy, muddy, stinky river! By the time it comes out my tap it is clean and fresh and delicious. So we owe AB a debt of thanks!
Too bad the beer doesn't have much more taste than the water.
At one time there were many breweries all over. St. Louis had over a hundred of them, most of which used the extensive cave system under the city - primarily Cherokee cave - as lagering cellars.
Prohibition ruined most of them, but many still came back and for a time were around. But AB and Falstaff squeezed the life out of all the little brewers and cornered the market. Falstaff, like AB products, began declining in quality and lost all their customers. I see that happening with AB now.
Falstaff and Greisedick and Lemp were all from the Lemp family, but the other two died. My dad said he had friends who were Griesedick fans and bought up dozens of cases of it when the brewery went under.
By the sixties they were all gone except AB and Stag, and Stag went under in the '70's.
So AB didn't have to put out a good product; just try to market it to foreigners. Oh, and when Major League Baseball denied them the name "Budweiser Statium" because it was too commercial they named it Busch stadium - then introduced Busch Beer a year later. It was wildly popular in St. Louis (and made using a digfferent formula than the Busch made for outstate, so was a bit better) but still a wtery, sweet beer that could fool nobody into thinking it was a craft brewed beer.
The microbrewing craze restored the balance, with a lot of new, small breweries. There are currently 65 breweries in the immediate St. Louis metropolitan area and more if you look at the greater region, and include the Illinois side of the river. There is plenty of good beer everywhere around here. I am particularly interested in the Stubborn German, a brewpup in Waterloo Illinois (just across the river from St. Louis). I highly recommend it.
At any rate there is no reason to spend money on thin, watery, tasteless product any longer. And people seem to have realized that the modest savings on calories from drinking a lite beer is not worth the lack of taste. I would add that AB also has promoted alternatives to beer, like seltzer, which sell to the foo-foo drinking crowd in place of Bud Lite.
AB had too many lines doing the same thing. They had Budweiser, Bud Lite, Bud Lite Lime, Bud Select, Busch, Busch lite, Michelob, Michelob Lite, Michelob Select, now Michelob Golden and Golden Lite, Natural Lite, etc. All lite beers, all weak, low alpha acid ratings, little in the way of malt. They saturated the market in weak, watery stuff. And they raised prices to levels that just weren't worth it. They believed marketing would carry the day as it had.
But it only worked when there was little competition. How hard is it to capture market share when you have only two or three competitors?
And Coors was not allowed east of the Rockies for decades, plus it was under a union boycott.
AB's answer to the micro brewing craze was to put out Stella Artois and other "bridge" beers that were aimed at the novice craft drinkiers.
Yes, this chick's job was daunting. But her product is just bad and I rather doubt she even knows that.
As you say Dana, she probably only drinks one or two of them at any time.
On a side note AB is one of the most powerful companies in the city of St. Louis and they demand that the city water works put out water to their standards so they can just run water straight from the tap into the brew kettles. This is a great thing for us here; it means we have some of the best water in the country! Our treatment plant is second to none here. And they pull water out of the Mississippi river, that filthy, muddy, stinky river! By the time it comes out my tap it is clean and fresh and delicious. So we owe AB a debt of thanks!
Too bad the beer doesn't have much more taste than the water.
Posted by: Timothy Birdnow at April 12, 2023 07:08 AM (ZAl/h)
4
Too bad the beer doesn't have much more taste than the water.
Posted by: Hublot Replica Watches at May 11, 2023 05:56 AM (n8Q6n)
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