"Liberals," the billboard reads. "Please continue on I-40 until you have left our GREAT STATE OF TEXAS."

At least that's what it will read until sometime Wednesday. Randy Burkett, who owns Burkett Outdoor Advertising and the sign, told McClatchy that after all the backlash and media attention the sign got on Tuesday and Wednesday, it would be taken down immediately.

"I was shocked that it traveled that fast," Burkett said. "I believe in free speech, but this country is divided enough as it is. I've spoken with the client, and he's agreed that it should come down. We'll be reimbursing him."

He said that the client who bought the advertising space was an individual, not an organization. The sudden surge of web traffic crashed the Burkett Outdoor Advertising website Wednesday morning.

The billboard is visible, at least for the time being, to eastbound drivers on Interstate 40 outside the small Panhandle town of Vega, which is about 30 miles west of Amarillo.

End excerpt.

I wish I had thought of that!  We should do more of it.

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