April 27, 2019
Gillette takes it on the chin
Thirty years ago, we launched our The Best A Man Can Get tagline.
Since then, it has been an aspirational statement, reflecting standards that many men strive to achieve.
But turn on the news today and it’s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let’s do it together.
It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better.
From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more.
As part of The Best Men Can Be campaign, Gillette is committing to donate $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal "best†and become role models for the next generation.
Our tagline needs to continue to inspire us all to be better every day, and to help create a new standard for boys to admire and for men to achieve… Because the boys of today are the men of tomorrow.
We’ve all got work to do. And it starts today.
Gillette. The Best A Man Can Get.
A WORD FROM TIM:
Sounds like a passive-aggressive therapist found by some guys' soon to be ex-wife.
Jack Kemp adds:
When this story broke months ago, one journalistic source pointed out that Gillette was charging more money for its women's disposable razors than for its men's version. The cost to manufacture was both was identical. see here.
Jack Kemp
Gateway Pundit informs us that Gillette is lowering the price of its razors by 20 percent. Yes!
It seems that their sales have been hurt badly by their insulting, anti-male ads and they are bleeding badly in the second round of this new version of The Gillette Friday Night Fights.
Not knowing enough to stop digging when they are in a hole, the article also informs us that "When you open the US Gillette website you get a pop-up lecturing ad on abusive male culture."
I threw out my Gillette disposables and even threw out my two travel size Gillette Foamy Shave Creams about two months ago.
What's next from the "geniuses" at Gillette? Creating a new sports show featuring competitive knitting? Well, they could hire Jussie Smollett as their new spokesperson.
David Dickinson adds:Thirty years ago, we launched our The Best A Man Can Get tagline.
Since then, it has been an aspirational statement, reflecting standards that many men strive to achieve.
But turn on the news today and it’s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let’s do it together.
It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better.
From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more.
As part of The Best Men Can Be campaign, Gillette is committing to donate $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal "best†and become role models for the next generation.
Our tagline needs to continue to inspire us all to be better every day, and to help create a new standard for boys to admire and for men to achieve… Because the boys of today are the men of tomorrow.
We’ve all got work to do. And it starts today.
Gillette. The Best A Man Can Get.
A WORD FROM TIM:
Sounds like a passive-aggressive therapist found by some guys' soon to be ex-wife.
Jack Kemp adds:
When this story broke months ago, one journalistic source pointed out that Gillette was charging more money for its women's disposable razors than for its men's version. The cost to manufacture was both was identical. see here.
Posted by: Timothy Birdnow at
08:35 PM
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1
One can't help but wonder who the genius is at Gillette who decided that customers want to be lectured to. They obviously didn't get the hint when sales dropped by 20%.
Hey, Gillette, just STFU and put your product on the market, already.
Hey, Gillette, just STFU and put your product on the market, already.
Posted by: Dana Mathewson at April 28, 2019 08:08 AM (rIYC+)
2
Agreed! But then, these "woke" types don't care about unimportant things like profit for the company - and shareholders.
Posted by: Timothy Birdnow at April 28, 2019 08:26 AM (/0prQ)
3
Nice Article
Posted by: kohlsfeedback at March 24, 2022 06:23 AM (cvza4)
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